BIN905
OCTOBER 30
Rigorous Research by Alex Keevil
After two days rigorously spent coming up with creative new tasting events I figured I’d take a little time and let everyone in on the creative process, as well as offer up a few teasers pertaining to some of the upcoming events. It all starts in the specially designed Bin905 sensory deprivation chamber. Without the distracting influence of fine wines, bubbles and beer we get to work crafting the most entertaining, innovative, educational, and transcendent tastings our minds can concoct. After countless hours of sweat blood and tears (don’t worry the chamber is disinfected afterwards) we emerge, victorious and ready to present our tastings to the world.
Excuse me while I take my tongue out of my cheek and finish this last oyster.
In all seriousness there is lots of hard behind the scenes work that goes into every Bin905 event. The staff spends many hours researching the products we plan to present and putting together concise, educational and entertaining presentations. The goal of all our tastings is for the customers to go home thoroughly entertained and a little more knowledgeable about wine (at least by the next morning when all the wine wears off). The benefits for the staff are simple, the work is fun and when you’re having fun it hardly feels like work at all.
It’s fun going through Bin905’s extensive library stock to see what awesome vertical lineups we can pull out for our new ‘Vertical Series’ tasting events that will be beginning in the new year. It’s fun thinking of holidays and what events we can base around them. Like the French Love Affair, a food and wine event for Valentine’s Day. Or the April Fools blind tasting event where we try and throw you, the customer for a loop. It’s fun to spend a little time thinking about what we want to taste and how we can develop that idea into a tasting event.
That’s how last Thursday’s lunch evolved into an oyster feast. We were hashing out the details for our December 9th ‘Oyster Pairings’ tasting and trying to work through the logistics of shucking and serving 20+ dozen oysters when we realized it was getting dangerously close to lunch time. Heading some famous advice; “no battle plans ever survives contact with the enemy” we decided we’d better get shucking and put our plan of attack to the test. The test proved to be both informative and delicious but our data is still a little inconclusive. I think I see some more rigorous research on the horizon.
